Search results for "Gender schema theory"

Sex-role orientation and memory for gender-related terms: Another uncertain link

1989

Two studies are reported which investigate the relationship between sex-role orientation and memory for gender-related terms. Based on the concept of ‘cognitive schema’, theoretical models have recently been advanced suggesting that the schematic cognitive representation of gender facilitates the recall of words pertinent to gender. One of these models, Markus' self-schema theory, proposes that masculine and feminine sex-typed individuals have a better memory for terms that correspond to their respective self-schemata. In contrast, Bem's gender schema theory implies that sex-typed individuals have a better memory for the category of gender as a whole, i.e. for both masculine and feminine te…

The Vatican Opinion on Gender Theory

2021

This article is a reasoned response to the article by Timothy F. Murphy, recently published in the prestigious journal Bioethics, on the supposed opposition between the views of the Catholic Church and what he calls “contemporary science” in relation to certain anthropological issues linked to the gender perspective. To point to “the Vatican” as anchored in an unscientific and anachronistic position, using the term contemporary science to which he attributes a unanimous representation of current scientific thinking on the subject is, in our view, unfounded and completely unacceptable. In his reflection, he does not adequately distinguish between intersex and transgenderism, two clearly dif…

Conformity to Sex-Typed Design in Modern Society

2017

Considerable attention has been paid to the meaning of product-design gender cues regarding product and brand evaluations. According to self-congruity theory, the gender schema theory, as well as the product-schema congruity theory, traditional consumers react favorably toward sex- or gender-specific product attributes. On the contrary, a twist in gender roles, evolving by emancipation and continual social change, has been identified, which call these congruity assumptions firmly into question. Hence, our study concentrates on the following research question: Is stereotypic sex-typed design still a key principle generating favorable product attitudes and moreover enhancing consumer’s actual…

Schema theory: A new approach?

1987